01
Fragmented systems and data
Operational data sits across PMS, CRM, OTAs and booking platforms that don't talk to each other. Without a unified view, AI has nothing reliable to work with.
nexusLab · AI adoption in Travel & Tourism
AI in Travel & Tourism, with results you can measure.
nexusLab helps Travel & Tourism businesses prepare for, implement and measure AI adoption, in their operations and in how customers find them. We assess first, then implement, drawing on independent knowledge of the solutions market.
First, understand. Then, deliver.
Lisbon · Porto · Barcelona
The problem
Interest in AI is growing fast across Travel & Tourism, but many businesses struggle to turn pilots into measurable business value.
02
No AI and data governance
No clear policies for compliance, auditing, risk or the AI lifecycle. Automated decisions become opaque, inefficient or non-compliant.
03
Strategy and costs out of sync
Technology is adopted because it is trending, not because it serves a business objective. There is no reliable assessment of organizational maturity or of what each process really costs.
04
Teams unprepared, leadership absent
Teams aren't ready to work with AI. Without the board directly involved, projects lose momentum and create operational friction.
Four symptoms with a common thread: AI adopted before strategy, processes, data and people are aligned.
What we do
From assessment to implementation.
First, understand. Then, deliver.Assessment comes first and stands on its own. Implementation follows when the findings point to action, and is contracted separately.
A
Assessment
Start with the question that matters most to you. The first four follow a recommended sequence; Solution Evaluation and Governance can be started at any time.
- 01Digital & AI Visibility37-point report and action plan
- 02ProcessesProcess repository detailed enough to assess the cost of work
- 03Systems & DataAs-Is / To-Be integration map
- 04PerformanceProcess cost map and best-practice review
Recommended sequence
Sequence · 01
Digital & AI Visibility
How do search engines and AI assistants find, read and describe your business?
A structured review of 37 strategic points across six pillars that determine how easily your business is found and understood online, including how visible and accurately represented you are in external AI engines.
The six pillars
- Visibility in AI engines (GEO / AEO)
- Technical & foundational SEO
- Conversion & user experience (UX)
- Content & authority
- Speed & mobile
- Online presence & reputation
Why it matters for AIAI assistants are becoming a channel through which customers find and compare businesses. If they describe you inaccurately, you lose demand you never see.
You receive
- Detailed report on the strengths and weaknesses of your current digital and AI visibility, across all 37 points
- Findings organized by the six pillars of the framework
- Action plan to address each weakness identified
The free audit covers a subset of these points, across five of the six pillars.
Next, in implementationDevelopment and supplier coordination; continuity services
Discuss this assessment ↑ Back to AssessmentSequence · 02
Processes
How does your operation really work today, and what should change?
A detailed survey of your business processes, documented as a living process model.
Why it matters for AIAI automates and supports processes. Without a clear map of how work actually flows, there is nothing reliable to automate or to measure.
You receive
- Dynamic process repository
- Process sheets with business rules and performance indicators
- Optional: To-Be process redesign, improvement plan, requirements and automation roadmap
Next, in implementationSoftware implementation project management; development and supplier coordination
Discuss this assessment ↑ Back to AssessmentSequence · 03
Systems & Data
Do your systems support your processes, and where does integration break down?
A detailed mapping of how each process runs across the components of the information system that supports it.
Why it matters for AIAI depends on data that is reliable, accessible and connected. This assessment shows whether yours is.
You receive
- Integration gaps between information system components
- As-Is and To-Be integration map
- Data governance proposal: ownership, quality and access
- Proposal to align strategy, processes and systems
Next, in implementationDevelopment and supplier coordination; software implementation project management
Discuss this assessment ↑ Back to AssessmentSequence · 04
Performance
What does each core process actually cost, and how do you compare?
Most Travel & Tourism businesses, like other service organizations, cannot clearly see the cost of the activities behind the service they deliver. Using our AI Workforce Impacts Association framework, we map the current cost of your core business processes and assess how it compares with market best practice.
Why it matters for AIKnowing what each process costs today is the baseline for measuring the return on any AI investment.
You receive
- Cost map of your core business processes and the activities within them
- Positioning against market best practice
- Indicators to monitor and improve process costs over time
Next, in implementationCapability transfer: process cost monitoring
Discuss this assessment ↑ Back to AssessmentAt any time
Cross-cutting · draws on 02–04
Solution Evaluation
Which solutions could support this process, and what return could each deliver?
We assess the solution you are already considering, to which we may add others identified in the Nexus Platform, put to your consideration as alternatives you may not yet know. Where needed, it draws on Processes, Systems & Data and Performance.
Why it matters for AIMost AI reaches companies through software. This is where AI-first solutions are compared on fit, cost and return.
You receive
- Points to consider about the solution you are evaluating
- Alternatives for your consideration, including leading-edge solutions you may not yet know
- Cost–benefit analysis of each option
- Impact on the economic cost of the processes involved
- Expected return on investment and efficiency gains
- Comparison to support your adoption decision
Next, in implementationSoftware implementation project management
Discuss this assessment ↑ Back to AssessmentCross-cutting · independent
Governance
How will you manage AI responsibly, with clear accountability?
The governance model for AI across its lifecycle. Data governance is covered in Systems & Data.
Why it matters for AIThe EU AI Act and sound risk management require clear rules on how AI is used, by whom and under what control.
You receive
- AI use policy
- Inventory of AI systems in use, classified by risk under the EU AI Act
- Roles and responsibilities matrix (RACI)
- AI lifecycle review and control process
- AI literacy training plan for your teams
Next, in implementationPolicy implementation
Discuss this assessment ↑ Back to AssessmentExample paths
Different starting points, different routes. Dark blue marks implementation.
-
A hotel group preparing a board decision on AI
Governance→Performance
-
A hotel group weighing up a new revenue management system
Processes→Solution Evaluation→Software implementation project management
-
An OTA whose tools don't talk to each other
Processes→Systems & Data→Development and supplier coordination
-
A DMC rethinking how it's found online
Digital & AI Visibility→Processes
-
A travel agency network automating quotes and bookings
Processes→Performance→Capability transfer: process cost monitoring
-
A casino using AI in player services, under the EU AI Act
Governance→Systems & Data→Policy implementation
-
An events company preparing AI for registration and attendee support
Processes→Solution Evaluation→Development and supplier coordination
-
A tour operator measuring the return on the AI it already uses
Performance→Continuity services
B
Implementation
When the assessment points to action, we see it through. Implementation is contracted separately, usually after an assessment. Everyone on the team has experience managing major business transformation projects.
Implementation · 01
Software implementation project management
We manage the implementation of third-party software, or implement solutions developed by nexusLab.
You receive
- Project plan with scope, schedule and budget
- Coordination of suppliers and internal teams through to go-live
- Progress, risk and budget reporting
- Acceptance and handover to operations
nexusLab's own solutions are presented as one alternative among others, clearly identified.
Usually followsProcesses · Systems & Data · Solution Evaluation
Discuss implementation ↑ Back to ImplementationImplementation · 02
Development and supplier coordination
We coordinate systems development and integration projects that involve one or more suppliers, on your behalf.
You receive
- Requirements and specifications
- Support for supplier consultation and selection
- Coordination of development and integration across suppliers
- Quality control and acceptance testing
Usually followsSystems & Data · Processes · Digital & AI Visibility
Discuss implementation ↑ Back to ImplementationImplementation · 03
Policy implementation
We coordinate the implementation of the AI and data governance policies defined in the assessment.
You receive
- Policies approved and in force
- Roles and responsibilities assigned
- Review and control processes in operation
- AI literacy training delivered to your teams
Usually followsGovernance · Systems & Data (data governance)
Discuss implementation ↑ Back to ImplementationImplementation · 04
Capability transfer: process cost monitoring
We develop and transfer to your team the capability to track operational performance through the cost of your business processes: what each activity costs and where AI delivers a return.
You receive
- Process cost model set up in your organization
- Indicators and monitoring routines
- Training for the team that will run them
- Your team monitoring process costs on its own
Usually followsPerformance
Discuss implementation ↑ Back to ImplementationImplementation · 05
Continuity services
Ongoing support once the work is in place, shaped to what each client needs.
You receive
- Support and maintenance after go-live
- Ongoing project management office (PMO)
- Periodic re-measurement, such as the 37-point digital and AI visibility review or process costs
- Periodic governance reviews
Usually followsAny assessment or implementation
Discuss implementation ↑ Back to ImplementationNexus Platform
Knowledge of the Travel & Tourism solutions market, in one place.
Nexus is BAE Ventures' platform dedicated to technology solutions for Travel & Tourism. Across 9 verticals and 54 hubs, it brings together expert analysis, vendor reports and peer benchmarking, always with one question in mind: what does this mean for how I operate?
This is the knowledge base nexusLab's consultants use in Solution Evaluation. It builds on BAE Ventures' evaluation of more than 400 AI-first startups, each set against the existing providers that offer similar services.
Join Nexus →Free. Just create an account.
- Verticals
- 9
- Hubs
- 54
The 9 verticals
- Hospitality
- Entertainment – Sports Hubs
- Entertainment – Music & Culture
- Entertainment – Gaming and Gambling
- Travel Management
- Travel Distribution
- Intelligent Cities
- Aviation
- Airports
Team
A multidisciplinary senior team.
A multidisciplinary team of senior specialists with more than 30 years of relevant experience in areas such as artificial intelligence, project management, process management, information systems, and AI and data governance.
The team includes consultants, from Portugal and abroad, who previously worked at globally recognized companies and bring relevant management experience and a track record of results in the sectors in which they built their careers.
30+
years of relevant experience
Areas of expertise
- Artificial intelligence
- Project management
- Process management
- Information systems
- AI and data governance
- Innovation management
- C-level executive management
- Activity-Based Costing (ABC) and Process-Based Costing (PBC)
Applied in Travel & Tourism businesses and in projects across other sectors, which lets us bring into Travel & Tourism practices already proven elsewhere.
Exclusively focused on Travel & Tourism, from day one.
nexusLab is part of the business group that also owns BAE Ventures. From the outset, BAE Ventures chose to focus exclusively on Travel & Tourism, the sector in which its two founders spent more than 30 years doing significant work. nexusLab brings that sector knowledge, access to startups and an international innovation network to its clients, applied in practical implementation work.
How the group works in Travel & Tourism
The group works in Travel & Tourism through three complementary activities. nexusLab is the one that works inside operating companies.
-
NL
nexusLab: AI adoption, from assessment to implementation
Prepare for, implement and measure AI adoption in operating companies.
ForOperating companies that want to change how they work. You are here.
-
CVB
BAE Ventures · Corporate Venture Builder
Co-create a new company, with BAE as co-founder.
ForCompanies launching businesses adjacent to the core.
-
CVC
BAE Ventures · Corporate Venture Capital
Invest in Travel & Tourism startups with proven product-market fit.
ForStrategic investors looking for sector exposure.
FAQ
Straight answers to common questions.
The few that come up most before a first conversation.
01What is nexusLab?
nexusLab helps Travel & Tourism businesses prepare for, implement and measure AI adoption, in their operations and in how customers find them. We first assess processes, systems, data, costs and governance; then we implement. nexusLab is part of the business group that also owns BAE Ventures.
02Who is it for?
Companies across the Travel & Tourism value chain: hotels and hospitality groups, travel agencies, tour operators, DMCs, OTAs and distribution, events and MICE, transport and mobility, gaming and gambling.
03How do we start?
There are three ways in: a free Digital & AI Visibility Audit, a no-commitment introductory call, or going straight to the assessment that matches your priority. You choose.
04What does an assessment include?
Each assessment has its own defined outputs, listed under What we do. All of them end with documented findings, prioritized recommendations and a recommended next step.
05Is this consultancy or implementation?
Both, in two separate phases. The assessments are diagnostic engagements with defined outputs. Where implementation makes sense, we continue with a separate engagement: software implementation project management, development and supplier coordination, policy implementation, capability transfer and continuity services.
06How does pricing work?
The Digital & AI Visibility Audit and the introductory call are free. Each assessment has a fixed fee, an agreed timeline and outputs that stand on their own. Implementation is priced per project, as a fixed price, time and materials or a monthly retainer, agreed before work begins.
07Is nexusLab vendor-neutral?
Yes. The Nexus Platform maps the solutions on the market as their vendors publish them, with no rankings and no commercial preference. Our consultants use that view to put options to you, including leading-edge solutions you may not yet know, alongside the ones you are already considering. When nexusLab has a solution of its own that fits, it is presented as one more alternative, clearly identified. The decision is always yours.
Get started
Start your way.
Request a free audit with the form, or write to us to book an introductory call or discuss an assessment.
Or write to us
Lisbon · Porto · Barcelona
Privacy Policy
Last updated: October 2026
This policy explains how nexusLab collects and uses your personal data when you use this website or contact us, what your rights are, and how to exercise them. It applies the General Data Protection Regulation (EU) 2016/679 (GDPR).
1. Who is responsible for your data
The controller of your personal data is [legal name of the company], tax ID (NIF) [NIF], with registered office at [address], operating under the brand nexusLab. You can contact us about your data at info@nexus-lab.digital.
2. What data we collect
When you request a free audit through our form: name, role (optional), company, sector (optional), country (optional), website address, work email, what you would most like to improve (optional), and the language of the form you used.
When you email us: your email address, the content of your message and any contact details you choose to include.
When you browse the website: we do not use cookies, tracking pixels or analytics tools. To deliver the website, our hosting provider processes technical data such as your IP address and browser type, and your browser requests our fonts from Google (see section 5).
3. Why we use your data and on what legal basis
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4. How long we keep your data
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- Data of clients and of contracts: for the duration of the contract and, after that, for 36 months, except for documents that the law requires us to keep for longer, such as accounting and tax records.
- Data processed on the basis of consent: until you withdraw it.
5. Who we share your data with
We do not sell your personal data. We share it only with:
- Service providers who process data on our behalf, under written agreements that require them to protect it: FormSubmit (delivery of the form to our email) and dominios.pt (email and website hosting).
- Google, which receives your IP address when your browser loads fonts from the Google Fonts service.
- Public authorities, when required by law.
6. Transfers outside the European Economic Area
Some of the recipients above may be located outside the European Economic Area (EEA). When that happens, we transfer data only:
- to countries covered by a European Commission adequacy decision, such as Japan, or to companies in the United States certified under the EU–U.S. Data Privacy Framework; or
- under the European Commission's Standard Contractual Clauses (Article 46(2)(c) GDPR).
You can ask us for information about the safeguards that apply, and for a copy of them, at info@nexus-lab.digital.
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You have the right to:
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To exercise any of these rights, email us at info@nexus-lab.digital. We reply within one month, a period that may be extended by two further months where necessary, given the complexity and number of requests. If we have reasonable doubts about your identity, we may ask for additional information to confirm it.
You also have the right to lodge a complaint with the Portuguese supervisory authority, the Comissão Nacional de Proteção de Dados (CNPD, www.cnpd.pt), or with the supervisory authority of the EU country where you live or work.
8. Security
We limit access to your personal data to the people who need it to do their work, and they are bound by confidentiality. If a personal data breach occurs, we notify the CNPD within 72 hours whenever the breach is likely to result in a risk to your rights and freedoms, and we inform you without undue delay whenever that risk is likely to be high.
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This website does not use cookies, tracking pixels or analytics tools. When you choose a language, your browser stores that choice on your device (local storage) so that the website opens in the same language next time. This information is not sent to us and you can delete it in your browser settings.
10. Changes to this policy
The date of the latest version is shown at the top of this policy. We will announce material changes on this website and, where the law requires it, ask for your consent again.
11. How to contact us
For any question about this policy or about your personal data, email us at info@nexus-lab.digital or write to [postal address].
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